Comments on: Free! Why £0.00 Is the Future of Business http://www.jasonplant.co.uk/2009/06/free-why-000-is-the-future-of-business/ A law blog written by someone from IT or an IT blog written by someone who works for a law firm Thu, 4 Mar 2010 11:09:04 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Doug Cornelius http://www.jasonplant.co.uk/2009/06/free-why-000-is-the-future-of-business/comment-page-1/#comment-1938 Doug Cornelius Thu, 30 Jul 2009 14:38:07 +0000 http://www.jasonplant.co.uk/2009/06/free-why-000-is-the-future-of-business/#comment-1938 No. Law firms will not be offering all of their services for free. They may offer some. The point of the book is not to offer everything for free. But when the cost gets close to zero, you are better off rounding down. Then find a way to monetize the larger audience. No. Law firms will not be offering all of their services for free. They may offer some.

The point of the book is not to offer everything for free. But when the cost gets close to zero, you are better off rounding down. Then find a way to monetize the larger audience.

]]> By: Is “free” a potentially workable business model for legal services? :: in propria persona http://www.jasonplant.co.uk/2009/06/free-why-000-is-the-future-of-business/comment-page-1/#comment-1662 Is “free” a potentially workable business model for legal services? :: in propria persona Mon, 15 Jun 2009 16:36:55 +0000 http://www.jasonplant.co.uk/2009/06/free-why-000-is-the-future-of-business/#comment-1662 [...] via Free! Why £0.00 Is the Future of Business. [...] [...] via Free! Why £0.00 Is the Future of Business. [...]

]]> By: Phil Rees-Roberts http://www.jasonplant.co.uk/2009/06/free-why-000-is-the-future-of-business/comment-page-1/#comment-1657 Phil Rees-Roberts Sun, 14 Jun 2009 12:27:55 +0000 http://www.jasonplant.co.uk/2009/06/free-why-000-is-the-future-of-business/#comment-1657 Jason,I am grappling with this concept and Richard Susskind's promotion of similar concepts. Something has got to change , I just have a gut feeling that this isn't it "free" services that will break the current mould. Richard Susskind concentrates on the consumer but what I doubt can be accomodated by commoditisation and IT efficency improvements is the human nature's inclination to argue and be selfish.I don't see how Art Int or any of these alternatives to a judge or litigation/mediation process with qualified advisors will result in satisfaction of perceived injustice by one party over another. If parties were more conciliatory or more realistic (honest) we would be out of a job. Then there is the regulatory side and PI insurance. Is the advice given on "ask a lawyer " and similar DIY for $30 an hour going to be relied upon by any one with a serious problem? I am not defending a monopoly or existing practices but the reality is only a company teh size of Coca Cola could offer legal services for free in order to gain some collateral marketing gain and I don't think it would last long, there would be an inherent conflict of interest. I will continue to develop my thoughts because something major will happen in the next 5/10/15 years as dramatic as your "for free" concept. I believe IT will have a big part to play. Happy to commence dialogue.I haven't tweeted for ages due to pressure of work , I like it though I have my doubts about its marketing value. It is very sociable though. Regards Phil Jason,I am grappling with this concept and Richard Susskind’s promotion of similar concepts. Something has got to change , I just have a gut feeling that this isn’t it “free” services that will break the current mould. Richard Susskind concentrates on the consumer but what I doubt can be accomodated by commoditisation and IT efficency improvements is the human nature’s inclination to argue and be selfish.I don’t see how Art Int or any of these alternatives to a judge or litigation/mediation process with qualified advisors will result in satisfaction of perceived injustice by one party over another. If parties were more conciliatory or more realistic (honest) we would be out of a job. Then there is the regulatory side and PI insurance. Is the advice given on “ask a lawyer ” and similar DIY for $30 an hour going to be relied upon by any one with a serious problem? I am not defending a monopoly or existing practices but the reality is only a company teh size of Coca Cola could offer legal services for free in order to gain some collateral marketing gain and I don’t think it would last long, there would be an inherent conflict of interest.
I will continue to develop my thoughts because something major will happen in the next 5/10/15 years as dramatic as your “for free” concept.
I believe IT will have a big part to play.
Happy to commence dialogue.I haven’t tweeted for ages due to pressure of work , I like it though I have my doubts about its marketing value. It is very sociable though. Regards
Phil

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