Comments on: CRM system + Email Marketing + Twitter?

By: SolicitorsInBristolGirl

SolicitorsInBristolGirl — Tue, 01 Feb 2011 03:22:11 +0000

I tried twitter marketing for a while last year but didn’t really reap the rewards for all the hard work I put in.

Perhaps it’s their demographics as they seem to be aimed at a younger audience and not really the age group of potential clients.

Just my opinion of course and I could be wrong.

Great read, thanks for the interesting article.

Jane

By: Krystan Honour

Krystan Honour — Wed, 15 Jul 2009 07:59:07 +0000

I can definately see the attraction of twitter marketing, and I agree that ‘twitter like’ marketing services are definately attractive, and if the tools exist to make the tracking of replies possible (I haven’t looked) I feel this would defiantely be of use. As ‘twitter space’ evolves I beleive traditional business will definately see this as an opportunity and not a ‘fad’ as a lot of inward looking departments may do at the moment.

By: Jason

Jason — Mon, 13 Jul 2009 19:03:09 +0000

Krystan I see exactly where you’re coming from. And Lawyer Solicitors I agree that those contacts are still gold, but I’m thinking at the moment that maybe email marketing needs to become “more twitter like” and generate the two way communication.

I certainly get pulled to websites much more by twitter and RSS than emails, in fact I’m about to cull a number of such emails I receive as I’m just deleting them without reading them at the moment.

I’m sure I saw a twitter tool for marketing somewhere that did manage multiple accounts and track things, but I just can’t recall where or what it is called.

By: Lawyer Solicitors

Lawyer Solicitors — Fri, 10 Jul 2009 19:30:30 +0000

I have got to admit I have never really got into the twitter marketing. Having an update Email newsletter list to do your Email marketing in my book is still gold. However I think i will need to spend some time on twitter this week testing to see if it can provide a good ROI.

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By: Krystan Honour

Krystan Honour — Fri, 10 Jul 2009 10:49:55 +0000

I have been interested in this also, the only problem I see with twitter marketing is that extra resource needs to be applied because you’d really want it to be an active form of marketing rather than passive.

When an email shot is sent out people either read it or they delete it, rarely do they reply directly. Because of twitters nature you would get replies.. if the marketing department did not reply it would be seen as ignoring customers, this is the issue for me.

Do you see it as merely another avenue to “get your message out there” or as a two way communication medium for marketing departments.

I’m interested.