Comments on: Oh No! Not another Rage against the Machine-Joe McElderry post! http://www.jasonplant.co.uk/2009/12/oh-no-not-another-rage-against-the-machine-joe-mcelderry-post/ A law blog written by someone from IT or an IT blog written by someone who works for a law firm Wed, 18 Jan 2012 13:34:04 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Mark Bower (Connectegrity) http://www.jasonplant.co.uk/2009/12/oh-no-not-another-rage-against-the-machine-joe-mcelderry-post/comment-page-1/#comment-4296 Mark Bower (Connectegrity) Wed, 23 Dec 2009 11:18:28 +0000 http://www.jasonplant.co.uk/?p=378#comment-4296 @Peninsulawyer - You make good points, however I would there are some key differences that social media bring: 1. looking at your Angling Times example, in the far past you had to be some kind of institution to be able to start an effective campaign. Today social media makes it possible for _anybody_ to start an effective campaign. 2. A key difference from your email example is that with email campaign, people have to make a an active decision to support the campaign by thinking about who in their network might be interested, perhaps adding a little intro the the email, and forwarding on. Today social media reduces that effort to almost zero. Just click the link and immediatley _everyone_ in my social network knows about my support. This is why social media is different, and why (marketing) agencies are so interested. Mark. @Peninsulawyer – You make good points, however I would there are some key differences that social media bring:
1. looking at your Angling Times example, in the far past you had to be some kind of institution to be able to start an effective campaign. Today social media makes it possible for _anybody_ to start an effective campaign.
2. A key difference from your email example is that with email campaign, people have to make a an active decision to support the campaign by thinking about who in their network might be interested, perhaps adding a little intro the the email, and forwarding on. Today social media reduces that effort to almost zero. Just click the link and immediatley _everyone_ in my social network knows about my support.
This is why social media is different, and why (marketing) agencies are so interested.

Mark.

]]> By: Peninsulawyer http://www.jasonplant.co.uk/2009/12/oh-no-not-another-rage-against-the-machine-joe-mcelderry-post/comment-page-1/#comment-4294 Peninsulawyer Wed, 23 Dec 2009 09:10:05 +0000 http://www.jasonplant.co.uk/?p=378#comment-4294 This is a good illustration of the power of social media, but these kind of campaigns have been succesful in the past without the aid of social media. Sports Personality of the Year has been hit by several email campaigns and in 1991 by a campaign run by Angling Times which saw angler Bob Nudd get the most votes (although I understand this was actually overruled by the BBC!) I have seen quite a few social media agencies / gurus posting about how this is some new dawn in marketing, but I think the reality is that it will be very hard to harness this kind of grassroots activism for commercial purposes. This is a good illustration of the power of social media, but these kind of campaigns have been succesful in the past without the aid of social media.

Sports Personality of the Year has been hit by several email campaigns and in 1991 by a campaign run by Angling Times which saw angler Bob Nudd get the most votes (although I understand this was actually overruled by the BBC!)

I have seen quite a few social media agencies / gurus posting about how this is some new dawn in marketing, but I think the reality is that it will be very hard to harness this kind of grassroots activism for commercial purposes.

]]> By: Lori Page Hall http://www.jasonplant.co.uk/2009/12/oh-no-not-another-rage-against-the-machine-joe-mcelderry-post/comment-page-1/#comment-4290 Lori Page Hall Tue, 22 Dec 2009 20:02:55 +0000 http://www.jasonplant.co.uk/?p=378#comment-4290 Happy Holidays from DocAuto! Happy Holidays from DocAuto!

]]> By: Mark Bower (Connectegrity) http://www.jasonplant.co.uk/2009/12/oh-no-not-another-rage-against-the-machine-joe-mcelderry-post/comment-page-1/#comment-4289 Mark Bower (Connectegrity) Tue, 22 Dec 2009 15:12:41 +0000 http://www.jasonplant.co.uk/?p=378#comment-4289 Hi Jason! *** MERRY CHRISTMAS FROM CONNECTEGRITY *** Delighted to be first one here! :) We are Connectegrity, and we are just launching - recession or no recession! You can read more about us here: http://www.connectegrity.com/about/ and we would love you to come and subscribe to our blog too: http://www.connectegrity.com/category/blog/ If you are on twitter you can follow me @markbower and my business partner @lindacheunguk Look forward to many good discussions with you. Mark. Hi Jason!

*** MERRY CHRISTMAS FROM CONNECTEGRITY ***

Delighted to be first one here! :)

We are Connectegrity, and we are just launching – recession or no recession!

You can read more about us here: http://www.connectegrity.com/about/ and we would love you to come and subscribe to our blog too: http://www.connectegrity.com/category/blog/

If you are on twitter you can follow me @markbower and my business partner @lindacheunguk

Look forward to many good discussions with you.
Mark.

]]> By: Lucas http://www.jasonplant.co.uk/2009/12/oh-no-not-another-rage-against-the-machine-joe-mcelderry-post/comment-page-1/#comment-4286 Lucas Tue, 22 Dec 2009 10:28:50 +0000 http://www.jasonplant.co.uk/?p=378#comment-4286 Happy Christmas from Esselar! Some good points here Jason, it often amazes me how companies continue to ignore social media completely, let alone contribute to it. Hopefully you will hear more from @esselar in the future. Happy Christmas from Esselar! Some good points here Jason, it often amazes me how companies continue to ignore social media completely, let alone contribute to it.

Hopefully you will hear more from @esselar in the future.

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