http://www.jasonplant.co.uk/2009/12/simplicity-is-the-ultimate-sophistication-social-media-policies/ A law blog written by someone from IT or an IT blog written by someone who works for a law firm Wed, 18 Jan 2012 13:34:04 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.jasonplant.co.uk/2009/12/simplicity-is-the-ultimate-sophistication-social-media-policies/comment-page-1/#comment-4279 Mark Bower Mon, 21 Dec 2009 17:31:10 +0000 http://www.jasonplant.co.uk/2009/12/simplicity-is-the-ultimate-sophistication-social-media-policies/#comment-4279 The Microsoft blog policy is famously two words "Blog Smart". That's it. Seriously. Why? The argument was that the act of writing a blog is conceptually no different from any other writing you might do in the course of your job: email, fax, letter, article. Microsoft asked itself, "do we really need a blog policy?" and decided that everything it might say was already covered by general guidelines and expectations set in the employee handbook. So "Blog smart" really means, just do what you would normally do as a professional representing the company in front of customers. It sure keeps things simple and the nice thing about the princple of it is that you then don't need to go create a new policy for every new communication or publication mechanism that might emerge in the future. The Microsoft blog policy is famously two words “Blog Smart”. That’s it. Seriously.
Why? The argument was that the act of writing a blog is conceptually no different from any other writing you might do in the course of your job: email, fax, letter, article.
Microsoft asked itself, “do we really need a blog policy?” and decided that everything it might say was already covered by general guidelines and expectations set in the employee handbook. So “Blog smart” really means, just do what you would normally do as a professional representing the company in front of customers. It sure keeps things simple and the nice thing about the princple of it is that you then don’t need to go create a new policy for every new communication or publication mechanism that might emerge in the future.

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