The following was one of my 2012 predictions.
Windows Phone/Android/iPhone : Or more to the point, the death of the blackberry in Legal. After years of being the corporate tool of choice (remember when having a BB was a bit of a status symbol!!), RIM through major failure of service and also taking their eye off what they were really good at (email access) have gone the way of the fax machine. As for the replacement? Well the last two on the list are obvious, but I’m sticking my neck on the line and predicting the order as written! I’ll post up why I think this in an future post.
So Windows Phone as lead candidate to replace BlackBerry as the corporate smartphone of choice, am I mad?
Well no, I honestly think the new OS from Microsoft will make significant roads this year and shock the other two a little. Below are some of the reasons I think that it will position itself to be the enterprise device of choice:
- Nokia – yes they may have fallen behind a little in recent years, but people still talk about them and they know how to build a phone. Regardless of the OS the new Lumia 800 is a extremely well built piece of kit! Plus they can market phones in a way that is second only to Apple.
- Skype – sure this is available as an app for Android and the iPhone, but over the next year I expect to see closer integration with Windows Phone and more importantly closer integration with Lync. This will start to glue corporate telephony into Windows Phone and as Lync becomes the internal telephony platform of choice, Windows Phone becomes the natural choice for a law firms Unified Communications plan.
- The enterprise marketplace – rumoured to be coming in the Apollo release of Windows Phone (due later in 2012) is the ability to create a private, secure private app marketplace. Allowing controlled distribution of applications to corporate devices or access to corporate applications to specific personal devices.
- An obvious one, it’s Microsoft! And so is your corporate email (Exchange), your corporate intranet (SharePoint), your corporate engine room in legal (Office) and your corporate messaging/telephony (Lync). Do you not think they will all just work together seamlessly? Try using Windows Phone now with OneNote, SkyDrive and OneNote in Office 2010 to see how well this can work.
- The original xbox case study – when the xbox was first released all the “gaming experts” said it was too late to the party and stood no chance against Sony and Nintendos offerings (PS2 and Gamecube). Ten years later and the xbox is THE games console and dominates the market. Sure Sony and Nintendo are still there with a healthy market share, but the 360 is the market leader. History has a tendency to repeat itself, what I saw in the original xbox I see now in Windows Phone.
And finally a bit of wild speculation?
- RIM will adopt the Windows Phone OS! Sound ridiculous? Well maybe but it has been suggested by at least one analyst and given that BBX seems to be a long way off still, a more “Nokia like” radical approach may be required to stop the rot at RIM.
Overall I don’t think Windows Phone will overtake Android or iPhone in market share in 2012, but I think by the end of the year it will be looking like a definite player in the market. And in the corporate world the knowledge and foothold that Microsoft has will give it prime position to take the crown from RIM.