No option for Law Firm

I saw an interesting post on the Personal Branding Blog last week, written shortly after the Michael Phelps cannabis story. It referred to a “Google CV”.

What’s a Google CV? I’m not sure Dan Schawbel actually coined the term, but on his site it’s referred to as

“A Google CV is the Google search results page returned for a name search.”

There have been countless cases of the impact of the negative Google CV, people sacked for something said on facebook etc. But I suspect the more savvy HR departments and employers will start to use the online you more positively and begin to complement your paper CV with your Google CV.  So just as you take time to prepare your paper CV, maybe now is the time to take a look at your Google CV and make sure it’s one that you want to show a potential employee?

So here are 6 tips for maintaining your Google CV

1. Unless you’re quite confident that your non-work persona is perfect for the workplace AND that your social network of friends fulfil the same criteria, then create a dual online personality.
2. Get at least two email addresses (make sure they’re not both from your own domain!!), one for signing up the professional you to social sites and one for the personal you. Most social sites use the concept of a “friend searches” that use email addresses.
3. Make sure your online presence is up to date. And unlike your paper CV that is gathering dust, keep it up to date. A two year old Lined In profile with 1 connection may send a wrong impression.
4. Use Google itself and services like  123people to look at the online you, find all those sites you’d forgotten you’d signed up to and tidy up those you don’t want people to find!
5. Obvious one, for those personal social sites (facebook, bebo, myspace), lock them down to your friends. Here’s a great post on facebook privacy.
6. Get the professional you on LinkedIn or other similar social sites, set yourself up a blog related and/or contribute to online forums that relate to your field of expertise. Basically heighten the chance of that HR person finding the professional polished you on Google!

If you’ve any more suggestions why not post a comment?

Google have introduced a “Send and Archive” function in their Gmail (Google Mail) application. This is a labs feature at the moment and so isn’t turned on by default. I caught sight of this from a post on Mashable in my RSS feeds, which in turn refers to the Google Labs blog announcing this feature.

I already posted a link to this via twitter on Monday, but I thought I’d add some thoughts here now that I’ve used the feature in Gmail. And to say that it is very similar to a feature introduced by Interwoven in WorkSite already, their “Send and File” functionality.

On the left is Interwoven’s product integrated with Outlook and on the right is the Google labs feature.

Basically both are designed to get your emails out of your inbox into a long term storage area. In Interwoven’s case this means into a Workspace for the matter you’re working on and in Google’s case into your Archive area within Gmail.

After playing with the Gmail version for a while, two things struck me:

1. Subsequent replies to your email don’t seem to be auto filed in the archive, I had to chose to archive these (admittedly one click archives the whole email thread). The Interwoven version though will “tag” the outgoing email so it can then file the incoming replies automatically.
2. There is no structure to the archive (unlike say sub folders or workspaces), it’s just a big “bucket”. Google can handle this either by labelling the emails (from what I can see rather like a categorisation tag) or alternatively by just by relying on their search engine to find your stuff.

It’s this very last point I want to touch on. This to me is the killer feature! When your search engine is as good at returning what you’re after as Google’s, why bother structuring it at all?

After all email is an absolute pain to file in a rigid structure. For example, that email you received from the client may refer to two matters and some personal information just for you, how do you file that in a single folder? But a big bin with a fantastic search capability might just work!

Will the velocity engine from Vivisimo that’s in Interwoven WorkSite 8.3 bring the “Google search” to WorkSite? I’ll let you know when we get it up and running!

And if you’ve already got it up and running why not post a comment?