Oh No! Not another Rage against the Machine-Joe McElderry post!
There is one piece of news this week that may have finally brought home to those in business how important social media is, the Joe McElderry v Rage Against the Machine story. It’s one that all lawyers and law firm marketing depts will hopefully be taking note of.
Before you stop reading let me say this isn’t going to be a blog post campaigning to get us all go web 2.0 and set up internal facebook systems. No, this is simply to raise awareness. As I’ve mentioned before Legal IT’ers need to be educating their lawyers (and perhaps some of their colleagues) about social media. It isn’t just generation Z posting pictures of themselves and their friends in uncompromising positions on open facebook accounts or posting about what you had for breakfast on twitter. No, this is about helping your firm and your clients to understand how social media could see their services or products destroyed in a tsunami of negative online comment!
It only took just two people and a facebook group to wreck Simon Cowell’s hold on the Christmas #1, a zero cost campaign against weeks of million viewer pulling X Factor “adverts”.
But still it’s amazing at how few businesses really “get” social media and prefer to just ignore it, rather than engage with it. Even in the IT industry! There are few Legal IT vendors that really ”get it”. But they all need to, it’s no longer about good press releases and a good website, it’s about comment, engaging with your customers through interactive online content.
So I’m going to sign off with a challenge to the Legal IT vendors. If you read blogs for comment on your firm, how about letting us know that you’re a step ahead of most IT companies and post a simple comment on this post? Go on, given the time of year ow about just a simple “Happy Christmas from xyz plc”!


