I’m not sure about the benefits other than being a gimmick to attract attention. I posted as much this week on twitter and this led to a brief twitter conversation with @jeffrey_brandt, @emmalouwillcox, @KMHobbie and @geekchicy on the merits of QR Codes.
Some of the comments raised were:
- scan code smartphone, no typing – big advantage! Great for location based stuff (Maps)
- why should you need an app for it?!
- QR code on google.gl service link page, e.g. http://goo.gl/info/7nKy1#week
- I see biggest potential value of linking static hard copy to dynamic web content
I was also reminded of Microsoft’s attempt at its own version (as somebody pointed out “came up w/their own version of QR code. Quite silly!”), this then reminded me I did a blog post about Microsoft’s “Tag” just over a couple of years ago!
I re-read my article and can’t help think now that a simple barcode would be as useful and so my thoughts come back to my original point made on twitter:
Are QR codes just a fad? What are benefits over urls? Seems bit of a gimmick to use an app to snap QR to get a link? Am I missing something?
And I don’t seem to be the only one, Google seems to be thinking the same. But I am going to install a QR application on my Windows Phone 7 and give it a go for a while. I’ll post what I think in the comments, but let me hear your thoughts on QR codes too.